Marina Torchiari

Argentine – Birthdate: 07.13.1974

Buenos Aires (B1979AGA) – Argentina

Knowledge & Skills

  • Marketing & Advertising. Camapign development, start up, follow up, metrics and results.
  • Extensive project Management and coordination skills of multi-cultural teams, onsite and remotely.
  • PR & Communication.
  • Search Engine MKT & Search Engine Optimization.
  • Content Management. Content strategy and production, both in English and Spanish.
  • Email marketing. Campaign develpment, tools and reporting.
  • WordPress development. General knowledge of PHP, CSS, HTML with more than 10 years of experience with the platform.
  • Fluent in English, basic French and Portuguese languages.
  • Advanced user of MS Office and some design programmes.

Professional Experience

      • Interclick SAS (May 2019 – now) Buenos Aires, Argentina

Email Campaigns Team Lead » Planning and setting up mass- mailing campaigns for large volumes and high conversion. GDPR, CAN-SPAM & DMARC/SPF compliance. Layout creation in responsive HTML, Spanish & English content creation and team coordnation. Liaison with other areas of the company like Development, Sales and Systems. Advanced tools: MailerQ, MySQL and company developed systems.

      • Business Consulting (January 2006 – now) From Buenos Aires, Argentina

Freelance consultant » Entertainment, media and internet related business consulting. Analysis and development of commercial campaigns. Content strategy, search engine optimization and training.

      • Disoma S.R.L (April 2018 – March 2019)

Marketing and business operations consultant » Internal: Estimates, budgeting, coordination and invoicing. Third-parties and strategic partners liaison. External: Account management, presentations, basic graphic design, html/css/js, email marketing and reporting, online ads and analytics support.

      • Arrebeef (October 2013 – June 2014) From Buenos Aires, Argentina

Assistant 

      • Savant Pharm (October 2011 – August 2012) from Arroyito, Córdoba

Marketing manager for FABOP brand and digital services » Marketing planning for FABOP brand, contact for advertising agencies and suppliers. Creation, development and coordination of digital campaigns for entire company as Digital Marketing Manager. Participant of internal Innovation Committee.

      • Lic. Ricardo Esteves (October 2006 – February 2008) Buenos Aires, Argentina

Personal assistant 

      • G2M Producciones S.A. (October 2003 – March 2006) Córdoba, Argentina

Executive Producer – Partner » Account attendance, press and development of new contacts. Executive production of audiovisual material, graphics and events. Multiple media advertising. Administration.

      • Free lance producer (June 2002 – October 2003) Buenos Aires, Argentina

Producer – Technical consultant 

      • Cinetauro (April 2001 – January 2002) Buenos Aires, Argentina

Publicist

      • Souto (November 2000 – April 2001) Buenos Aires, Argentina

Freelance producer

      • Independent Project (January 2000 – November 2000) Buenos Aires, Argentina

Production director – Coordinator

      • Leo Burnett Arg. (July 1999 – December 1999) Buenos Aires, Argentina

Advertising agency media producer

      • Flip-flop producciones gráficas (Agulla & Baccetti) (April 1999 – June 1999) Buenos Aires, Argentina

Graphic and pre- press coordinator

      • Stermann + Viggiano (December 1997 – March 1999) Buenos Aires, Argentina

Account executive / Team Leader

      • Savaglio TBWA (June 1997 – November 1997) Buenos Aires, Argentina

Advertising agency media producer

Studies and  Courses

      • Certificación Google Analytics IQ, 2019
      • Google Ads, 2019
      • Google AdWords, 2015.
      • Google Analytics IQ, 2015.
      • Mobile Apps Analytics Fundamentals, Google Analytics Academy, 2015.
      • Innovacor, Fist Innovation Congress of Córdoba, 2012.
      • Search Engine Optimization – Esc. De Negocios Universidad CAECE, November 2008.
      • WordCamp Buenos Aires, October 2007.
      • SMX (Search Marketing Expo) Buenos Aires, October 2007.
      • Marketing en buscadores (Search Engine Marketing), CAA, June 2007.
      • Campus Digital.com “Media Planning”, 2006.
      • Universidad Del Salvador “Political Marketing. Campaigns, media and electoral strategies”, 2006.
      • Cannes Lions, Cannes France – International Seminars of Advertising. 1998.
      • Advertising Technician “Universidad de Belgrano” (graduate) 1995.
      • Graphic Design “Escuela de Bellas Artes” (graduate) 1993.
      • High School Educational Oriented “Escuela Nacional Normal de Quilmes” (graduate) 1992.

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