Marina Torchiari

Knowledge and Skills

  • Extensive Project Management experience on multi-cultural teams, onsite and remotely.
  • Marketing and Advertising. Campaign development, metrics and results.
  • Search Engine MKT (SEM) and Search Engine Optimization (SEO).
  • Email marketing. Campaign creation, email automation/workflows and reporting.
  • Content Management. Content strategy and production, both in English and Spanish.
  • Fluent in English and Spanish, intermediate Italian, basic French and Portuguese languages

Professional Experience 

  • Instaclick (May 2019 – June 2022) Buenos Aires, Argentina

Project Manager »

Coordinated IT and DevOps projects as Development Project Manager while leading the Email Team, successfully managing remote operations and enhancing team productivity. (Started Feb 2021)

Email Campaigns Team Lead »

Planned and executed mass-mailing campaigns, optimized scheduling and automation workflows for maximum efficiency.

Ensured full compliance with GDPR, CAN-SPAM, and DMARC/SPF regulations, minimizing bounce rates and enhancing email deliverability, which lead to a 20% increase in revenue.

Created responsive HTML layouts and multilingual content for US -Spanish and English-, and coordinated the localization and template creation for all other countries -Spain, France, Austria, Italy, Belgium, Germany- that improved campaign CTR by 15% in average.

Collaborated with Development, Sales, and Systems teams across multiple locations, streamlining processes and improving cross-functional communication. Utilized advanced tools such as Kibana, MailerQ, MySQL, and Rabbit MQ to analyze data, optimize performance, and support company-developed systems, resulting in a 15% increase in operational efficiency.

  • Torchiari (July 2008 – now) Buenos Aires, Argentina

Marketing Consultant »

Developed comprehensive business strategies for the entertainment, media, and internet sectors, resulting in a 10% increase in client engagement.

Conducted in-depth market trend analysis and created tailored campaigns, achieving an average 10% boost in engagement for diverse industries such as dating, hotels, pharma, e-commerce, cannabis, and food.

Managed project planning and execution, achieving 100% on-time delivery and full stakeholder satisfaction.

Designed and implemented effective content strategies, SEO, and email marketing campaigns, increasing conversion rates and trained teams on best practices, enhancing overall performance.

Conducted process research, managed budgeting, coordination, and billing processes, reducing clients’ operational costs by 15%.

Liaised with third parties and strategic partners, enhancing collaboration and securing new business partnerships.

  • Arrebeef (August 2013 – July 2014) Buenos Aires, Argentina

Assistant to Board of Directors »

Managed and coordinated daily schedules, including calls, emails, and meetings for board members.

Organized and prepared materials for board meetings, ensuring all necessary documents were available and accurate.

Assisted in the preparation of presentations and other documentation, including communication with other areas of the Company to compile the annual bid for Hilton Quota for beef supplies.

Handled confidential information with discretion and maintained a high level of professionalism.

Liaised with internal departments and external stakeholders to facilitate communication and follow-up on action items. Coordinated travel arrangements and logistics for directors, ensuring smooth and efficient travel plans

  • Savant Pharm (October 2011 – August 2012) Arroyito, Córdoba

Marketing manager for FABOP brand and digital services »

Developed and executed marketing strategies for OTC goods, liaising with advertising agencies and suppliers, which increased product visibility and brand recognition on POP.

Created, developed, and coordinated digital campaigns and websites -managing a team of 2 people- creating the first online ecosystem and online brand presence for the entire company.

Participated in the Internal Innovation Committee, contributing to the development of innovative marketing, processes and brand strategies.

  • Lic. Ricardo Esteves (September 2006 – April 2008) Buenos Aires, Argentina

Personal Assistant »

Managed schedules, correspondence, and personal tasks for executive, ensuring efficient time management and support for professional and personal obligations.

Education

  • Universidad de Belgrano (Argentina)

Advertising and Communications – Associates Degree

  • Universidad del Salvador

Political Marketing – PG Diploma

  • Escuela de Bellas Artes

Graphic Design – Associates Degree

Courses

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